And the Finns?

by Scott

Thanks for all of the positive response to my exhausting survey of the strategic landscape of the wirless industry:

Welcome to Freaking Helsinki, RIM

I seem to have become a bit of a clearing house for abused SF’ers that walk through the saturated Blackberry adverts at the Powell Bart station.  A contribution from a reader:

Abercrombie, Fitch & Blackberry, Powell Bart Station, July 2010 [PIC]

Also a frequent question was: how is Nokia responding to this?

Nokia is making a try with Ovi, and turning it to a Mobile Me-type proposition.  In the 18-months since they’ve launched Ovi Mail, they’ve had 10 million user accounts created and the mail service was also voted the Best Value Add Service in Indonesia11.Ovi Mail: 10 million Accounts created in 18 months, nokia, 6/7/10 [link].

The Economist describes22.Nokia tries to reinvent itself: Can the world’s largest handset-maker regain the initiative?, 1/7/10 [$link] it like this:

“In more than one way, Nokia has to become a different company, says Jay Galbraith, a management expert.

With the rise of the smart-phone, however, software and services are becoming much more important.

To Nokia’s credit, it anticipated the shift to software and services much earlier than other handset-makers. It launched Ovi in 2007, almost a year before Apple opened its highly successful App Store. A few months later, Nokia bought Navteq, a maker of digital maps, for a whopping EURO5.7 billion (then $8.1 billion), to be able to offer better location-based services. Shortly thereafter, Nokia launched Comes With Music, an innovative pairing of a handset with a digital-music subscription.

These efforts have not been great successes, although Nokia says that 86m people now use its various services. The firm is still working at bundling a selection of them into a neat package that is easily accessible from its handsets. Moreover, most of its offerings have to compete against popular incumbents, such as Facebook, Apple’s iTunes store and Google Maps. To further complicate matters, telecoms operators are reluctant to let Nokia offer services directly to their customers, since they want to do the same.”

And maybe I’ll take a quick digression to talk about Nokia’s gender dynamics since I talked about the M/F mix of the Android platform in my previous post and because there was that recent debate about whether the naming of the iPad would turn off the female demographic.

Two quotes from the above article:

“And Nokia’s efforts in mobile services, mostly under its Ovi brand, have yet to make much headway.”

“While giving Symbian a makeover it is also pushing a new operating system, called Maemo, for the grandest, computer-like smart-phones. “

Ovi → Ovum
Maemo → Mammary

Good luck trying to get English speaking, male early adopters/male mobile developers behind those two tech brands!

“Let me pull my smooth dark phone out of my front jeans pocket and show my bro what I can do with my Ovi.”